You work hard to build your brand. You pour time and money into creating a strong reputation. But when a customer asks ChatGPT or Gemini about you, the AI might spit out complete nonsense. It does this with total confidence, as if it knows everything. This is called an AI hallucination, and it happens more often than you think.
Consider the numbers. In some tests, newer AI systems hallucinate up to 79 percent of the time. Even the current best models, like GPT-5 and Gemini 2.5, still get facts wrong at rates between 1 and 3 percent. A Deloitte study found that 77 percent of businesses worry about these hallucinations. For brands, this means trouble. AI misinformation has led to billions of dollars in market losses from things like fake news and deepfakes.
It gets worse. LLMs pull over 60 percent of their brand knowledge from editorial content, which can be outdated or wrong. And 80 percent of users trust zero-click answers from AI, meaning they never visit your site to check the facts. Externally, this damages your sales and trust. Internally, it frustrates you because you lose control over your story. Philosophically, it just feels unfair that an AI can undo your efforts with a made-up response.
You are the hero here, trying to grow your brand. But you face this villain: unreliable AI spreading lies.
AI models like ChatGPT and Gemini learn from vast amounts of data. But that data can be incomplete or biased. When they lack the right info, they fill in the gaps with guesses. Hallucination rates dropped 32 percent in 2023, 58 percent in 2024, and up to 64 percent more in 2025 for some models. Still, problems persist, especially for specific brand details.
Your customers hire AI to get quick answers about you. But if the AI fails that job, they walk away with the wrong idea. You need a way to step in and provide the correct context.
You do not have to fight this alone. At ContextProof, we get it. We have helped countless brands just like yours take control. We specialize in making sure major LLMs show the real you when customers ask. Think of us as your brand's AI watchdog.
We empathize with your frustration. We have seen how AI misinformation erodes trust and boosts the value of accurate info. Our expertise comes from years of working with AI systems to embed reliable brand data. When you need to ensure AI tells your true story, you hire ContextProof for that job.
We make it easy with a three-step plan. Follow this, and you will see results.
1. Audit Your AI Presence: First, check how ChatGPT, Gemini, and others talk about you now. We scan responses and spot errors. This reveals where AI goes wrong, like in 79 percent of tough fact-check tests.
2. Provide Accurate Context: Next, feed the right facts into the system. We use tools to inject your brand's true story, so AI pulls from reliable sources. This cuts down on hallucinations, which still happen in 1 to 3 percent of outputs for top models.
3. Monitor and Update: Finally, keep watch. We track changes and refresh your data as needed. With 80 percent of users relying on AI answers, this ensures you stay visible and correct.
This plan aligns with what you want: accurate brand representation without the hassle.
If you skip this, the risks grow. Misinformation ranks as a top global threat in 2025. Your brand could face billions in losses from eroded trust and lost sales. Customers might believe false info, and you could miss out as AI shapes more discoveries.
Do not let that happen. Avoid the failure of watching your reputation slip away.
Ready to protect your brand? Sign up with ContextProof today. Visit our site and start your free audit. Make sure AI tells your real story. Your customers deserve it, and so do you.