The New Era of Search: Don't Get Left Behind

Your customers have changed how they ask questions. Instead of typing keywords into a search bar, they're having conversations with powerful AI assistants like Gemini and ChatGPT. It's a massive shift, and if you aren't prepared, your brand could get lost.

This new behavior is a huge opportunity, but it’s also a challenge. How do you make sure your brand information is front and center when a potential customer asks an AI a question about you?

Getting the Right Answer

In the past, the job of Google was to deliver you a list of links. You would then click and click until you found the answer you needed. But the game has changed. Your customers now have a new job to be done: get a complete, accurate answer immediately, without clicking a single link.

Google understands this. The VP of Product for Google Search, Robbie Stein, recently shared that Google's mission has always been to make information universally accessible. With the latest advancements in AI, they're more focused and urgent than ever to achieve this.

This is why Google has launched tools like AI Overviews and AI Mode, a conversational search experience built to answer complex questions. People are using these tools to find information like, "What’s a great place for a date night where I already went to these four restaurants, the friend I'm with has this allergy, and I’m looking for outdoor dining?" They're asking for advice, how-to guides, and complex information. In fact, a whopping 70% year-over-year increase in visual searches using Google Lens shows that curiosity is expanding, not shrinking.

The Threat and the Opportunity for Your Brand

So, what does this mean for your brand? The old rules of SEO are evolving. While being a good, authoritative source of information still matters, the new challenge is getting an AI to recommend you, cite you, and put your brand front and center in its answer.

If you don't take control of your presence in these AI-powered search experiences, a competitor could be recommended instead. Or worse, the AI could serve up inaccurate or outdated information about your products and services. You’re at risk of getting lost in the noise, or even misrepresented.

The opportunity, however, is huge. Your potential customers are asking more specific questions, and you have the chance to be the definitive answer. A recent study by IDC found that Vanta customers slashed over $500,000 a year and were three times more productive by using their platform. Imagine if an AI recommends you with that kind of specific, compelling statistic. That's a game-changer.

Your Moment to Act is Now

This is your wake-up call. The world is changing quickly, and your customers are forming new habits right now. You need to ensure your brand's information is not only accurate but also optimized to be found and used by these powerful AI models.

You need to tell your brand's story to the new front door of the internet.

Secure Your Place in the Future of Search 

Don't leave your brand’s future to chance. At ContextProof, we help you secure your brand's presence within the world's most influential AI assistants. We work with you to make sure your brand story, key facts, and essential information are always available, accurate, and ready to be surfaced when a customer asks a question.

Ready to take control of your brand's narrative in the age of AI?

Get in touch with ContextProof today.